Intel Launches Tech Blog in Chinese

Chinese translation | General interest

Rohit Bhargava on Wed, 05/23/2007 - 15:37.

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already.

Unfortunately, automated translation software cannot provide a coherent picture of the content yet - so you might be out of luck with getting much from the content of the blog, but it's a great example of a company building out their global strategy when it comes to social media and providing an outlet for more smart minds within the company to share their voices, regardless of the language barrier. A bit of insider info ... coming soon will be other multilingual blogs from Intel designed on bringing out even more of the expertise from individuals inside the company from other countries.

LINK TO ORIGINAL